The TV commercial is quickly becoming a staple in the music scene, as a place to hear unheard of musicians, and inspire someone to take the time and learn about them. For a while I thought that the days of music hunting was over; that there wouldn’t be a time to really go out and search for your next favorite band. I was wrong. I can’t count the artists that have gotten their recognition because of a :30 second ad. Ingrid Michaelson on Old Navy, Landon Pigg on Debeers Diamonds, even Brett Dennen is getting some love on Hilton commercials.
Makes me wonder if there is soon going to be a job opening as music supervisor… for an ad agency. Hell I’ll apply, that job would be amazing, simply watch a commercial, and to be given the opportunity to go out and find that song which will fit the ad so perfectly. Hope it makes it Craigslist soon.
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3 comments:
welcome to the fold, shuggster!
you're totally right, music is broken in commercials much more than it is on mtv, etc.
the only problem with breaking songs in commercials is that, with the continued penetration of DVRs, no one will watch them soon.
Cheers to that, even though I could have done without seeing Feist's iPod nano spot 30 times a day. And might I add that as I grew up, I was exposed to a lot of classic rock/pop songs that were in commercials, too. The Who, CCR, Zeppelin, James Brown, etc. It's all good music and it helps sell stuff!
shugg!!!! i wuv shugg!!!
polyphonic spree had that one song in that one commercial then all of a sudden they were on scrubs and all over the media...they did their austin city limits right after that...so of course, i agree with what youre saying...but not just the commercial spot. remember the fray on grey's anatomy? after that song was on that lame fucking show, everyone wanted to listen to the fray......ok, im done here, im on some high quality meds so im a bit out of it....i wuv shugg!!
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